Here are three principles of public relations that will never change and always guarantee great media interviews (if used with ethical standards).
From a communications standpoint, Conway’s ability to weather scandal after scandal and not break a sweat is everything you want in a PR spokesperson. She does whatever it takes to drive her message home. Most of us question her ethical values and communications tactics but communications experts can’t deny the genius behind her messaging strategy. Here are the three principles of public relations that she utilizes during her interviews.
Scroll through any news channel and chances are you will come across a Kellyanne Conway, a top White House aid interview and the QUEEN of deflecting. If you ever watch her in an interview and leave less informed and more confused – you just got (Con)wayed!
Kellyanne Conway’s interview style frustrates journalist left and right and often leaves viewers less informed and more confused about what is actually going on at the white house. But from a public relations standpoint, Conway’s ability to weather scandal after scandal and not break a sweat is everything you could ever want in a public relations spokesperson. If you’re anything like me, you admire her PR genius but detest the fact that she is a professional liar. In any case, Conway always stays on message, she deflects by hammering her point home with blatant disregard for the truth, and she knows how to perfectly frame her story. She goes head to head with the media and she does not quiver, she yields her alternatives facts like a sharp sword.
Conway goes into every interview like an Olympic athlete. It’s obvious that she has years of training and practice under her belt. Below are three ways to run an interview like a boss.
1. Have key messages ready
When you are interviewed especially on TV you have a very short time frame to get your point across, we are talking about seconds here. Before the interview starts, Conway and her team of minions have already drafted three key messages they want to get across in the interview
2. Stay on message and hammer your point home.
Have you ever noticed how Kellyanne never answers a single question? That is because Conway doesn’t listen to the journalist to understand and comprehend their point of view. She listens only to respond. She is listening for any keywords that she can use to flip the question in her favor. She is always looking for a pathway back to her key messages.
3. Frame your story.
Conway is a professional at framing the story and making the White House the victim. She does this by saying things like “Oh do you think it’s fair, What about focusing on all the good we do, the media is so hard on us”
Communications professionals are the gatekeepers of countless amounts of confidential materials. The practice of public relations can present unique and challenging ethical issues. At the same time, protecting your integrity and the trust of the people are fundamental to the profession’s role and reputation. Your credibility (or lack thereof) will follow you throughout our career and quickly mark you as someone who cannot be trusted.
Is integrity a lost value in corporate communications and public relations?